I find myself to be an individual consumer. I have a mixture of both styles for example I don’t mind buying ingredients to cook food but, I mostly act in an individualistic manner. The majority of my purchases are one that are already made or assembled and that’s why I feel this is my consumer type.
I am sometimes a very impulsive consumer but, this impulse is also paired with a very in depth research trait. Once I get something in my head that I want to buy I will immediately start looking up reviews of the product I want and of its closest competitors. The number one driver in my purchases has to be quality.
Often times the choice evolution is what leads me to my final decision. For example, right now I am looking at buying a nice pair of noise cancelling headphones. I am needing this for my job that now requires more travel and would like the peace and quiet of this type of product. I started with a list of about 5 different products. Through my review process i have narrowed it down to two different pairs that I will then get some hands on testing with to make my final decision.
I don’t think of myself as an easily influenced person when it comes to marketing. I rather listen to how the other consumers feel about a product. I know that companies are benefiting from e buying their product. This is why watching a third party review with no bias weighs in on my decision more heavily.
Personally I don’t ever find myself suffering from any typical post-purchase behavior. I usually have done enough research before hand to where my decision is exactly what I wanted and needed. I do however tend to recommend things to people when I feel that I have found a superior product.
https://mbsdirect.vitalsource.com/#/books/9781305161689/cfi/33!/4/4@0.00:33.3
Hayden's Blog 