When looking at strategies for search engines people often don’t know what is best for their business. Whether that is a paid or organic strategy people don’t know the pros and cons to each. The two really go hand in hand when looking at how they work. Paid strategies get put out for people to see using their search criteria and your paid strategy to get your site in front of the people that you have selected as your intended demographic. Organic strategy does the same thing but, it uses peoples previous searches and site activity to push your content to the beginning of the list of options on the given search engine.
Now this goes without saying that the pros of the paid strategy is that your site gets put in the position to see many visits by potential customers without ever having a long lifespan on the internet. The cons to this is the fact that this can be extremely expensive to maintain and establish not to mention that simply putting your site on the front page wont guarantee that your site will be the one clicked or be successful. When looking at organic strategies, its almost the exact opposite. You get all of your sites success over time for little to no cost. The more people visit your site the more it will show up for people searching the same criteria. The cons to this type of strategy would be that there is no guarantee that your site will get the traction needed for this type of strategy to prove effective. If you do get hits on the site it will take much more time for this to happen in a way that you as the owner would be happy with.
I feel the most effective method of these types of strategies is to have an healthy combination of both strategies. I feel that paying the fee initially is a great way to get your company out there and seen. After some time though it should be appropriate to not have to pay for the SEO and allow your site visits to happen organically.
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