For this blog I will be focusing on the social media king, Facebook. I use Facebook almost daily and I am very familiar with this site. I have been a member for more than 14 years and have had the ability to see how this site has changed over time. I have used the marketplace function as well as even helped with placing ads for my wife’s business. There are many different functionalities to this site and they keep evolving as time goes on.
There are many different types of marketing present on Facebook. Depending on who you follow will determine which types of marketing you see. For example, If you do not follow an celebrities you most likely will not see any influencer style marketing. This is one of the different styles that I personally see. Other styles of marketing that affect me personally through Facebook are Content marketing, Multi level marketing, and SEO marketing.
I think the SEO marketing is the most common style since this is what prompts all of the ads I see. They use the search terms and things I interact with or spend screen time with to show me similar things to what I have been looking at. This makes it almost like a never ending cycle of ads that are similar to each other but all fall within the things I am interested in. This is extremely smart for Facebook and being more efficient with ads but, sometimes it can be too powerful. For example, if I look something up quickly that I am not interested in I will see ads for that things for the next few days until it realizes I do not interact with the ads.
This social media marketing is very strange. I know it exists but, I don’t pay , much attention to it. Or so I think. I find myself in conversation referring to ads I’ve seen on Facebook or products that I think might be cool that I saw while scrolling through my newsfeed. It also has made it so that I understand more about ads and how they target their demographic. With this understanding I am able to help my wife create ads for her business and make them the most efficient ads that they can be. Understanding these ads through my studies at SNHU has given me a deeper understand of the “why” behind the ads and allowed me to almost control my fate when it comes to what I see on my feed.
