For this assignment, looking at both Pinterest and Twitter as viable social media sites for business advertising is something that is dependent on what you’re trying to accomplish. Both of the sites a a great choice for advertising but, they both have different audiences. It will depend entirely on your business goals and strategy to make the right decision. For the sake of this assignment lets focus on Twitter. I feel Twitter is a site that has a bigger broader audience than Pinterest.
Twitter is a great option for any business that aims to reach a big audience and have interactions with its customers. As a business you can create advertisements specifically or just use posts as a medium to advertise products both current and upcoming. For example, in 2019 Twitter was reported as having 326 Million monthly active users. That not total active users. That is MONTHLY active users. That is an enormous amount of potential reach for any company. On top of their active user count they are also working with Google in SEO to have relevant tweets appear in google searches. This is also a way that you can reach people who arent even on the social media platform. Having this niche ability to reach people outside of the platform is what makes Twitter a great option and almost a necessity in any companies social media strategy.
Another key feature that Twitter offers over Pinterest is that it gives the opportunity for live customer feedback and engagement. The ability to use a verified business site and reply and interact with individual customers at anytime is extremely valuable to not only the companies but the customers as well.
This is all of the features that the site offers just as a user. Looking deeper into the side of the site that adds specific paid for ads you get even more benefit as a business. You are able to specifically target your audience that you wish to sell your product too. This is a way to ensure the people you want to see your ads see them and even bring in new potential customers with the right interests. The algorithm for Twitter helps to suggest your products and company to people who enjoy similar products based of their interests and interactions with the site. This is extremely valuable to a company as its a way to take a lot of the leg work out of marketing to the level of depth the algorithm does for you.
In conclusion, Twitter offers many different functions to its site that allows for companies and businesses to take advantage of and become a better performing business. Utilizing these tools they provide will help in numerous ways and allow you to grow your business in ways that wouldn’t be possible without utilizing this site. I would strongly recommend any company uses Twitter to aid in their social media marketing strategy.
References:
Anyan, S., Karpenkova, A., & Chichioco, A. (n.d.). Why Twitter Is Still Important for Your Business. Why Twitter Is Still Important for Your Business | Clutch.co. https://clutch.co/agencies/social-media-marketing/resources/why-twitter-still-important-your-business.
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