Category Archives: Uncategorized

Market research for Apples upcoming product the iScale has been challenging but effective. Understanding that this product will serve not only in the tech industry but the health and fitness industry as well is something that was essential to being able to have a more well rounded and complete research plan. Apple’s objectives as aContinue reading “MKT 337 Module 6 Blog”

For this assignment, looking at both Pinterest and Twitter as viable social media sites for business advertising is something that is dependent on what you’re trying to accomplish. Both of the sites a a great choice for advertising but, they both have different audiences. It will depend entirely on your business goals and strategy toContinue reading “MKT 355 Module 4 Blog”

For this blog I will be focusing on the social media king, Facebook. I use Facebook almost daily and I am very familiar with this site. I have been a member for more than 14 years and have had the ability to see how this site has changed over time. I have used the marketplaceContinue reading “MKT 355 Module 2Blog”

For this blog I have chosen to look at the all mighty Facebook as my social media platform of choice. I have been an active member of Facebook for well over 10 years now and I feel I have a very good idea of how Facebook works and how it has changed over the years.Continue reading “MKT 355 Blog 1”

For this assignment I have chosen Apple as my company of choice. I chose Apple because I use many Apple products currently. From their Phones to their watches and computers I support them well. When thinking about Apple and their company the things that come to mind are innovation and usability for people of allContinue reading “MKT 337 Blog 1”

When researching an example of illegal or unethical SEO practices there isn’t a clear and definitive sections to find this. There arent any regulations by governments that restrict companies from their tactics rather the liability is through the SEO companies like Google and what they consider ethical. The example I have found is that inContinue reading “Module Six”

When looking at strategies for search engines people often don’t know what is best for their business. Whether that is a paid or organic strategy people don’t know the pros and cons to each. The two really go hand in hand when looking at how they work. Paid strategies get put out for people toContinue reading “MKT 315 Module 2”

One retail brand that I believe is ethically responsible is Starbucks. After doing a little research I have found that they run their business in such a way that it incorporates great sustainability practices with its coffee bean farmers. They encompass the idea of quality, economic transparency and social responsibility and economic leadership. The companyContinue reading “7-1 Green for Profit or Green for the Environment”

What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog? I chose to go with Toyota vs Honda for my top dog vs underdog. I love cars and this was the obvious choice for me. For this battle Toyota is the top dog. TheirContinue reading “5-1 Blog: Top Dog VS Under Dog”

In this case study article the segments that they intended to go after was women’s Clothing. They identified that they lacked presence in this market and it was a very poor distribution of sales throughout their products. So, in 2014 they launched their “I Will What I Want” campaign. This was the largest global women’sContinue reading “Under Armour: Where do we go from here?”